Seeing our brand reflected on high-quality apparel, tech, and other products is a compelling way to raise our profile and strengthen our image as an elite firm. A global webshop gives us an opportunity to have an efficient, sustainable, and consistent way to offer Hogan Lovells Cadwalader's branded merchandise to clients and our people.

We looked at historical data to understand buying patterns, levels of spend, and the teams who are ordering the most throughout the business. Representatives from M&BD, Recruitment, Office Administration, Responsible Business/DEI, and HR/L&D were identified and comprised our global steering committee. This group gave feedback along the way and participated in product roadshows to ensure we had items that broadly appeal to a wide range of audiences – from high-end client gifts to event giveaways to conference room pens – and everything in between.

As we continue to evolve the brand store and add more options over time, they will meet quarterly and be our sounding board as we expand. 

After a competitive RFP process, the firm has decided to use a single global provider (Accent/Streamline) for all branded items moving forward. Prior to the launch of the brand store, we’ve been exclusively placing orders with them across teams and regions for the past 18 months. This centralized relationship allows us to maintain consistency in printing processes and have better oversight on how our brand is being represented.

Our brand store is accessible by anyone at Hogan Lovells Cadwalader. Orders can be for either professional or personal use. Any firm purchases require an expense or matter number be provided to attribute the cost to. Personal purchases vary slightly depending on where you sit in the world. Please refer to our detailed guidance here on personal purchases. We have four warehouses around the world: New York, London, Warsaw, and Suzhou. In each of these locations, we store and ship a selection of our products regionally with an average delivery of 2 days and no minimum order quantities.

Our commitment to sustainability is evident across the brand store – from having three warehouses that ship regionally to reduce our carbon footprint to picking products and suppliers with great stories to tell. We took into account environmentally-conscious materials, durability required for multi-reuse, and the minimization of production and distribution waste.

We have intentionally used our standard logo across the entire product line to have the broadest buying appeal possible. However, if you would like to customize with your group, office, or initiative, our Creative Services team is committed to working with our people on alternative ways to do so through designing stickers, boxes, hangtags, etc. Please enter a brief on the Creative Hub and the team will set up a time to discuss ideas.

We took our carbon footprint seriously when planning for our store. We have four warehouses in London, New York, Poland, and Suzhou that all ship regionally.

Please use discretion when ordering from the brand store, keeping in mind your practice, sector, office, and Business Team budgets. The appropriate approvals from your leadership are necessary for all firm-sponsored purchases.

Client gifts should be ordered as part of strategic business development opportunities and should respect our commitment to sustainability. Our Global Anti-Bribery and Anti-Corruption Policy includes cost limits and other requirements. It is also important to remember that many clients have their own respective gift acceptance policies and may not be able to receive them at all.

The firm invested in a limited amount of products as our first stock order. While our steering committee made these decisions based on historical data, we recognize that some items might be unpredictably popular with our people.

In the case that the item quantity listed on the product page is insufficient, please email HLBrandstore@hlc.com to work through the best options.

The firm has made an investment into what we believe to be the most requested products, and now has a commitment to buy down the stock that’s currently sitting on shelves in our three warehouses around the world. If you are needing something that is not currently listed, please email HLBrandstore@hlc.com. All requests to order products outside of what is on our webshop will be reviewed monthly by our partner-led Brand Governance Committee.

If you are purchasing pre-branded merchandise, your order will ship out the next business day. If you are placing a bulk order for a product not currently sitting on the warehouse shelf, then allow 3-4 weeks for production and shipping.

Please contact HLBrandstore@hlc.com to get a proper estimate.

For firm purchases you'll provide the matter number that the cost should be attributed to at checkout. A monthly report is provided to our finance team to then allocate the spend.

Personal purchases work a little bit differently. In the Americas you'll provide your network ID and in EMEA and APAC you won't have to provide anything additional. For more details please read our full process page here.

We’d love to hear from you! Our brand store will evolve over time, and we plan on adding more products through the remainder of this year and into next. Please send all ideas and product feedback to HLBrandstore@hlc.com.